Logo Critique's
One thing that all of the logos I chose have in common is their simplicity. They get their point across without going over the top.
The first logo I chose is UPS. The color scheme is simple and so is the shape. This logo contains an acronym. More people know this delivery service as UPS rather then united parcel service. The colors aren't very vibrant, but it works in favor of what the logo is trying to get across.
The second logo I will be discussing is Ihop. The logo is overall very successful. When the logo is made smaller, the overall image is not lost. The name is unique because it is an acronym. The bright red and blue primary colors stand out. The logo is not overly complex. The shape is simple, as well as the colors, but it is also memorable. It gets its point across and as soon as people see the logo they know what it is for.
The third logo I chose is the logo for the National Football league. I like this one a lot because of the color scheme. Like Ihop it used red, white, and blue. In addition to the colors, the logo has stars in the solid blue portion of the top of the image. Football is a very American sport, and the logo reflects that. Anyone who knows even a little bit about football will immediately recognize this logo.
The fourth logo I chose is Baskin Robbins. Again, this logo is relatively simplistic. There are not very many colors and the two bold colors work well together. I also like this logo because of the pink 31 inside of the BR, which stands for the 31 flavors of ice cream that are offered at baskin robbins.
The final logo that I chose is the Youtube logo. Just like the previous logos I have discussed, this logo has a very simple color scheme. The name is original and the concept is expressed. The red rectangle around the Tube part makes a big difference. If gives the logo a little more substance rather then jst having the name written out.
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